The report is based on 255 survey responses, representing users from a wide range of organization sizes, ages, job roles, and experience levels. According to Howson, ease of use and interface appeal are important factors in making BI more pervasive, particularly beyond the power user base.
“When BI is hard, more time is spent learning tools and on routine tasks than on using the data for insight and business improvement,” said Howson. “It’s particularly telling that easy-to-use BI tools are rated as more important than BI features and analytic power.”
TIBCO Spotfire customer Chevron is profiled as an example of a company driving high BI adoption rates through its use of the TIBCO Spotfire® Analytics Platform, offering an appealing user interface that is intuitive, highly visual, and easy to use.